Several creative elements have been branded to represent your hospital.

In addition to our celebrity spokespeople there are four versions featuring success stories of children who were saved by children’s hospitals and are now living successful lives. These Then & Now spokespeople demonstrate the true impact children’s hospitals have on the lives of their patients.

I encourage you to take advantage of this unique opportunity and use the Celebrity and/or Then & Now materials everywhere possible. As a member of Children’s Miracle Network Hospitals the campaign is free for you to promote the care and cause of your hospitals through February 2018. You are completely able to place these materials in your local market through:

• PSA Placements
• Paid Local Television and Local Online Video
• Paid Radio and Online Radio
• During Radiothons, Telethons, Dance Marathons and other events
• On your Website and In your Social Media Channels
• In Local Magazines and Newspapers
• Throughout Your Hospital in Signage and other Materials

You can view examples and order your localized versions of each creative element by visiting CMNHospitals.org/nationalcampaign.

Children’s hospitals treat and save the lives of more children than any other cause and should be the #1 Children’s Cause throughout the world. I believe you will find these materials help strengthen your “Best Care” message while creating greater donor intent for your hospital.

If you have any questions about this campaign or would like more detail about the research, results and additional customizability please contact Craig Sorensen at csorensen@cmnhospitals.org.

We appreciate the opportunity to help your hospital meet its mission and fundraising goals.

Best Regards,

John Lauck