Thank you to everyone who joined our February National Program Director (NPD) call. As we shared, we are moving out of “build mode” and into sustained operations. We recognize that this shift represents a big change for your teams and markets, and we are committed to providing the visionary tools and support needed to make this transition seamless. 

Our goal is to move from simply learning the brand to showing it in your community—helping patients, families and donors understand the power of our network.

Showing Up With One Powerful Voice: Make Big Change For All Kids 

As we transition our primary fundraising call to action to “make big change for all kids,” we are uniting our network under one visionary message. This shift ensures our donors and families recognize the collective impact of our movement, regardless of which program they support. While anything that was previously purchased or printed with “All Together, For All Kids” may be used, we ask that you update active digital assets through the Brand Center to use “make big change for all kids” and we ask that all future assets use the primary CTA “make big change for all kids.” Refer to the Messaging Guide.

Turnkey Support & Physical Materials  

To help you activate the brand on-site without the burden of designing and sourcing every piece, we are providing Complimentary Kits that include: 

• Co-branded pull-up banners 
• Co-branded clings (windows, doors and mirrors) 
• Vinyl stickers 

Action Required: The opt-in period for these kits is February 23 – March 5. Expect your materials to arrive the week of April 6. Additional items like tablecloths, staff wearables and larger signage will also be available for purchase at cmnmerchshop.org soon. 

Website & Digital Updates  

The new cmn.org is live! Here are a few key takeaways from our Q&A: 

• Newsroom: This is the new home for stories and updates. Hospital-specific posts have been archived, but you can submit new, brand-aligned stories via the “Share Your Story” form. 
• Fundraisers: These now live on a dedicated site: fundraisers.cmn.org. While the internal admin dashboard has been retired, fundraisers continue to function normally for donors. 
• Impact Pledge: Visit cmn.org/pledge to see the brand in action and encourage your community to sign. 

Together, we are elevating what is possible for kids and families on their health journeys. Let’s keep the momentum going! 

Together, let’s make big change for all kids 

If you have any questions, please reach out to brand@cmn.org.