On February 19 and 20, 2026, Johns Hopkins All Children’s Hospital (JHACH) hosted All In for All Children Radiothon in partnership with Cox Media Group (CMG) Tampa. While the event itself spanned only 24 hours, its success was the result of months of intentional relationship-building, leadership alignment, communication and a shared commitment to advancing the mission of caring for children and families across our community. 

At the heart of this effort was the partnership between the JHACH CMN team and the CMG radio team. From the beginning, both organizations approached Radiothon not as a traditional media opportunity or sponsorship transaction, but as a true mission partnership. That shared mindset shaped every conversation, decision and strategy leading up to the event. 

A critical part of the success was the relationship developed between leaders on both sides. CMG’s Jason Meder and Jenna Kesneck played an instrumental role in helping their team understand the power and purpose behind the work of Johns Hopkins All Children’s Hospital. Their engagement went beyond logistics and promotion—they invested time in understanding the hospital’s mission, the impact of philanthropy and the stories of the patients and families who benefit from community support. 

On the JHACH side, Stephanie Hall and the CMN team helped serve as the bridge between the hospital’s mission and CMG’s audience. Their leadership ensured that every aspect of the Radiothon reflected the heart of Children’s Miracle Network: bringing communities together to create transformational impact for children. Stephanie’s partnership with CMG helped translate the hospital’s stories, priorities and needs into authentic community engagement. 

One of the earliest and most important decisions was establishing a consistent cadence of communication between the teams. Meetings ranged from detailed planning sessions to quick check-ins, but the most important element was maintaining connection. The teams worked collaboratively, shared ideas openly and focused on achieving the strongest possible outcome, regardless of where the idea originated. 

For organizations considering a media partnership, one of the greatest lessons learned is that relationships must be built well before the event itself. The strongest CMN media partnerships are not created around a single broadcast day; they are cultivated year-round through trust, communication and shared purpose. 

In October, the CMN National Media team partnered with radio sales leader and longtime CMN advocate, Paul Jacobs, to host a customized sales training for the six-station Cox Media Group cluster in Tampa. The training helped station leadership and account executives understand that a Radiothon is fundamentally different from traditional advertising or promotional partnerships. 

For CMG to authentically share the JHACH story, their team needed to understand the mission behind the work—the lifesaving care provided every day, the role philanthropy plays in advancing pediatric healthcare, and the meaningful opportunity for community partners to align themselves with a trusted institution. 

This reinforced an important takeaway: a media partner cannot effectively tell a hospital’s story without first understanding and connecting to its mission. Strong partnerships happen when media teams experience the organization firsthand—when they meet hospital leaders, hear patient stories, engage with caregivers and understand the impact their platform can create. 

The commitment from CMG extended across the organization, from leadership and sales teams to engineering, promotions, production and on-air talent. Everyone involved played a role in bringing the Radiothon to life and amplifying the mission of Johns Hopkins All Children’s Hospital. 

The revived Radiothon raised more than $200,000 in support of JHACH. While the fundraising outcome was significant, the most meaningful result was the partnership itself: a relationship built on trust, shared values, and a commitment to improving the lives of children and families. 

Before the Radiothon had even concluded, conversations had already begun about how to strengthen year two. That momentum demonstrated what makes partnerships like this successful—not a single event, but an ongoing collaboration between organizations united by a common mission. 

Looking ahead, JHACH and CMG are exploring opportunities to deepen community engagement, including hospital-based experiences that bring prospective sponsors and community leaders closer to the mission. These opportunities will allow businesses to hear directly from families, connect with caregivers and experience firsthand how their support changes lives. 

All In for All Children Radiothon is a powerful example of what happens when a hospital, a media organization, and a community come together around something bigger than themselves: creating hope, healing and opportunity for every child who depends on Johns Hopkins All Children’s Hospital.