As we move through the second half of 2026 and gear up for our high-volume fall fundraising season, national investments are delivering direct momentum for local children’s hospitals. From our refreshed national brand identity to record-breaking partner campaigns, our focus remains on building scale and driving value in your market. 

Here is a streamlined snapshot of our mid-year progress, key partner wins and what’s ahead as we prepare for fall. 

Harnessing Our Refreshed Brand to Drive Local Growth 

Transforming our national brand into a fully integrated growth mechanism is one of our top strategic priorities this year. Our refreshed identity is designed to build national awareness that translates directly into local hospital support: 

• Paid Media Acceleration: Phase 2 of our national paid media campaign went live in April targeting key consumer audiences. Early metrics show strong engagement and we’ve pivoted retargeting strategies toward direct “Donate Today” messaging to convert national brand awareness into immediate donor acquisition for hospitals. 

• Expanding $20M In-Kind Media Reach: We are pacing steadily toward our $20 million in-kind media goal, placing Children’s Miracle Network messaging in front of millions of everyday consumers through: 

• Costco: Warehouse in-store TV placements. 

• Love’s Travel Stops: Fuel pump displays and national truck wraps. 

• McLane Company: Fleet truck wraps across national shipping routes. 

• Coca-Cola & FIFA World Cup: Patient Champions featured in opening ceremonies alongside 44,000 pallets of CMN-branded Coca-Cola products in retail stores nationwide. 

• Celebrity & Influencer Amplification: Over 75 celebrities and influencers have been activated YTD—generating millions of impressions through signature campaigns, such as Adam Devine’s Chief FUN-Raiser initiative, to elevate visibility for network hospitals. 

High-Yield Corporate & Business Development Wins 

Our long-standing corporate partners and national pipelines continue to set new benchmarks as we enter Q3/Q4: 

• Signature Campaign Milestones: Ace Hardware register Round-Up is tracking +9.4% YOY (boosted by $1.7M+ raised at the Donovan McNabb Celebrity Golf Invitational for Lurie Children’s), while Marriott International, Inc. property enrollments jumped 112% for Root Beer Float Day. 

• Digital Checkout Innovations: To meet evolving donor habits, we executed nationwide takeover broadcasts on Walmart Radio in June.  

Fall Campaign Readiness 

Turnkey marketing toolkits and campaign assets are ready to support your local team across our biggest autumn fundraising windows: 

• RE/MAX Month of Miracles (August): Featuring new agent peer-to-peer giving pages to engage local real estate networks. 

• Fall Register Campaigns & Programs: Turnkey co-branding templates, register icon kits and volunteer toolkits are available to maximize local participation. 

For questions about campaign execution, brand assets or corporate stewardship, please connect with your Vice President or team member of Foundation Partnerships.