Our underwriting partnership with Ferrero USA officially launches to the public today! This summer, we are partnering with Ferrero USA brands CRUNCH, Butterfinger, and Baby Ruth on a campaign called “Raising the ‘Bar’ to Help Kids.” To kick off the campaign, all three Ferrero brands are reimagining their classic bar wrappers with limited-edition packaging designed by Children’s Miracle Network Hospitals Champions Audrey, Logan and Ciarlo.

Select Albertson’s, Kroger, HyVee, Giant Martin, Hannaford, Food Lion, Winn Dixie, Giant, Savemart, Stop and Shop, Rite Aid, Super Valu, TOPS, Weis Markets, DeMoulas/Market Basket, and Wakefern locations will carry these bars June 1 – August 13. Walmart will carry the limited-edition bars July 1 – August 13. Look for these bars in custom displays featuring prominent CMN Hospitals branding. For every purchase of the limited-edition and regularly packaged singles, share packs and fun size bags, Ferrero will donate 1% of the purchase price – up to $350,000 – to CMN Hospitals’ national office.

In addition to this retail campaign, twelve influencers will play Final Fantasy XIV on June 3, 2021, to raise funds for Extra Life and CMN Hospitals. Each influencer will stream for a minimum of 3-4 hours and Butterfinger will match all donations up to $50,000!

Local gamers can get in on the action as well to support their local CMN Hospital. To be granted access to a special Final Fantasy XIV “Chocorpokkur Mount” DLC gamers must simply purchase $5 of Butterfinger participating products and provide proof of purchase. Gamers can redeem the special mount at gamewithbutterfinger.com.

Visit crunchbar.com/cmnhospitals for more information about the “Raising the ‘Bar’ to Help Kids” program.

Should you have any questions, please don’t hesitate to contact Staci Cross, scross@cmnhospitals.org.

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• Ferrero USA