We are thrilled to share the *NEW* Credit Unions for Kids (CU4Kids) logo. The new logo was officially launched February 27 at the Governmental Affairs Conference (GAC) with the logo implementation through January 1, 2025.

This logo was created to ensure it met these four primary objectives:

1. Showcases the support to Children’s Miracle Network Hospitals
2. Establishes a cooperative credit union program
3. Be more inclusive with all audiences (DE&I)
4. More consistency with the brand and connection to the cause

Drum roll… here it is:

CU4KIDS LOGO (NEW)

CU4KIDS BRAND GUIDELINES (NEW)

To help align the financial-minded credit union industry, here is a narrative that can assist in tying the impact of fundraising in a way that will resonate with credit unions and their members. 

CU4Kids began exploring a new logo in 2019 after receiving a ‘brand equity report’ from Filene Research Institute. Over the past 4 years, this new logo was finalized after working with the CU4Kids Advisory Board, local credit union leadership, Credit Union National Association, Edelman consulting, and CMN Hospitals.

The Brand Guidelines and Logo files can be found on the Asset Library here.

If you have any questions, please reach out to Nick Coleman (ncoleman@cmnhospitals.org) or Staci Groshek (sgroshek@cmnhospitals.org).

Also – be sure to check out the March Activation post sharing tips on how you introduce, deliver and promote CU4Kids! 

Tags:

• Credit Unions for Kids