CMN Hospitals Q3 New Business & Innovation Updates
Executive Overview
New Business is focused on securing partners that have the potential to raise over $3 million in 3 – 5 years. Based on our experiences with our long-term partners, we know that it takes time to ramp up to these levels. While it continues to seek new retail partners, Children’s Miracle Network Hospitals will diversify industries and expand the ways in which our ask is made. Retail continues to see major changes and our goal is to reduce our dependence here. You’ll notice below an energy and a transportation company – this is deliberate and examples of our work on this.
New Business is seeking new and innovative technological tools to place our ask in front of expanding constituencies. We all shop differently than we have in the recent past and this will continue to change in the foreseeable future. Engaging employees in making a local impact is important to all major corporations. To stay ahead of these changes and to find new ways to place our ask in front of donors, we will seek out and find new technology that allows for this.
New Business is committed to working with member hospitals. All of our partnership wins have come with extreme collaboration with the hospitals in the markets where these corporations are located. To that end, there is a CDO New Business Committee that serves with the New Business team to guide its efforts and collaborate on finding new and innovative ways to secure new partners. Members come from Chicago, Tampa, Buffalo, Atlanta, Fort Worth, Los Angeles, San Diego and San Francisco.
Recent successes:
Current partners closed in 2019:
Children’s Miracle Network Hospitals announced a new partnership with Vivint Solar starting in May 2019. Vivint Solar is a leading residential solar provider in the United States, with offices impacting 25 CMN Hospitals. This is a recent win so look for more on their campaigns in the coming months.
The largest logistics and transportation company in the US signed this year to do employee giving campaigns with their 24,000 employees spread across the US. This is a recent win and we are working out the details of the campaigns.
2018 Wins:
2018 close that raised over $600K last year in a joint campaign with Make A Wish. Due to our performance and the great work of member hospitals, GameStop and their 3,800 U.S. stores will bring fundraising and awareness opportunities to Children’s Miracle Network Hospitals again in 2019. We believe this campaign will raise over $1 million in only its second year. The 2019 campaign will run Oct 4 – Nov 4.
Nordstrom joined the Children’s Miracle Network Hospitals family of brands in September 2018. Ranked by Forbes Magazine as one of the 2018 World’s Most Admired Companies, Nordstrom is a great brand to have supporting the Network. They want to make a local impact for hospitals and raised $150,000 in their inaugural Holiday 2018 campaign. Nordstrom has already expressed interest in a Holiday 2019 campaign. The New Business Development team is working with Nordstrom to continue to build the partnership and grow fundraising.
Kendra Scott joined the Children’s Miracle Network Hospitals family of brands in 2018. Kendra Scott supports CMN Hospitals through its Children Charm for Charity, GiveWorx online donation campaigns, and, in 2019, Kendra Scott will run its first ever POS campaign. The campaign will run in all U.S. Kendra Scott locations from September 1-30 in honor of Childhood Cancer Awareness month. The in-store campaign will be complemented by online activation of CMN Hospitals’ giving plug-in, powered by GiveWorx.
Exciting opportunities in the pipeline include: Volkswagen of America, Shipt, Sherwin Williams, Arhaus, Ulta Beauty and J&J.
Within innovation, New Business is also working with partners to provide new platforms to raise funds.
- Ecommerce – Notably, late in 2018 we secured an agreement with GiveWorx to produce a giving plugin to allow our ask to be placed in the $400 billion ecommerce market. To exploit this new tool, CMNH has invested for the first time in a B2B marketing campaign aimed at ecommerce and CSR executives. To date, we have over 600 leads that we continue to pursue through this campaign. We are poised to add 7 new ecommerce partners over the coming month.
- Credit Unions for Kids – in cooperation with CMN Hospital’s revenue team and GiveWorx, we are working with financial tech firms that provide our credit unions with online banking services. The integration with GiveWorx will allow us to ask online banking customers to donate to their Credit Union for Kids campaign. We are integrating with at least 4 of these online banking platform providers. The revenue team sees the potential for significant revenue growth from this added line of funding over the coming years and a new line of credit unions for New Business to target.
- Employee Giving – in partnership with CMN Hospital’s revenue team, we now have access to an employee giving platform. This gives us a new way to engage B2B companies and their employees.
- Internal Innovation – we worked on a new idea that came from CMN Hospitals’ Hackathon. It is a new CrossFit concept test, called As Many Miracles As Possible which created an opportunity with Life Time Fitness, a potential new partner. Life Time is looking at launching the program across all their clubs.
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