In planning for their 2019 corporate campaign calendar, Publix Super Markets has confirmed that all point-of-sale fundraising campaigns will run for nine days.  This change is being made for all charitable partner campaigns to continue to meet one of the company’s business priorities which is to make shopping a pleasurable experience. Publix has continued to receive feedback of donor and associate fatigue regarding the length of their campaigns and the total number of fundraising campaigns hosted at the register. Because Publix runs multiple POS campaigns, associates are in the position of making asks nearly year-round.

It is Publix’s priority to keep their associates and customers top of mind when cultivating an enjoyable and positive shopping experience. The partner believes that reducing the length of campaigns will improve this customer experience while alleviating the demand on their associates.  The consistent timing and intentional placement of their campaigns in 2019 hopes to alleviate customer complaints and improve team members’ morale, activation and engagement with the campaign.

Publix remains highly committed to having a successful campaign for all their charitable partners. CMN Hospitals is leveraging data and expertise to proactively work with Publix to determine 2019 campaign details and possible areas for maximizing our fundraising.  Further details regarding the campaign logistics will be shared in the coming months.  We look forward to working with our hospitals to refine strategies to ensure a successful campaign and the continuation of this longstanding and valued partnership with Publix.

Any questions can be directed to Publix account manager, Theresa Scheller at tscheller@cmnhospitals.org.

Tags:

• Publix